Jean-Jean Pelletier
Entrepreneur & 
Strategic advisor

Considered by his peers as a natural, inspirational, visionary leader and Master networker; Jean-Jean Pelletier is a serial entrepreneur that has launched numerous startup companies. He also acted as a strategic advisor for many companies to help them achieve their goals. He pursued his education at the Montreal University and the prestigious HEC International business school in Montreal, Canada.

Opening Doors
For Great Businesses

An expert door opener, he uses his networking and promoting skills to
co-found and help launch an array of innovative startups including;
A consulting firm that specialized in investor, media & public relations for small-cap publicly listed companies.
Co-founded with my two brothers, we launched IceRocks, a patented spring water secured ice cube packaging that was nominated in several countries as “Innovation of the Year“.
A company with a strategy focused on the acquisition of spring water resources in Canada.
A Canadian mining company co-founded with strategic investors & Palos Merchant Bank, with properties located in the mining district of Bonao, Dominican Republic.
A needle-free injection technology company co-founded in partnership with former Chicago Cubs baseball player; Sammy Sosa.
In partnership with Sprint, Kevin Harrington, Paula Abdul and other investors & celebrities, StarShop is a celebrity curated mobile-focused shopping platform centered on connecting inventors, products, celebrities and consumers.
IOU Financial provides successful small business owners access to the capital they need to seize growth opportunities quickly. Since 2009, IOU has originated more than CAD $1.2 billion (US$932 million), comprising more than eleven thousand loans to small businesses (SMBs) throughout the United States and Canada.

Latest ventures

Over the last few years, Mr. Pelletier has focused on ventures within the mobile e-commerce sector. Along with his brother Robert, he co-founded STARSHOP, an online market place for celebrity products with Kevin Harrington; television shopping pioneer, inventor of the infomercial and original investor from the ABC television show “ Shark Tank “. The trio partnered with Hollywood celebrities such as Paula Abdul, fashion icon Tommy Hilfiger and Sprint Corporation.


His latest endeavor is the launch of GrapeStars, a game-changing online specialty wine and premium & craft spirits marketplace which allows celebrities and celebrity endorsed brands to promote their wines and spirits directly to their followers on social media.

The GrapeStars app is featuring more than 200 celebrities including; Jon Bon Jovi, George Clooney, Andrea Bocelli, Pitbull, Ryan Reynolds, Drake, John Legend, Sting, Conor McGregor, Justin Timberlake, JayZ, Brad Pitt & Angelina Jolie, Adam Levine, Bruno Mars, David Beckham, Robert De Niro, Fergie, Kate Del Castillo & many more

Partnering with Celebrities

Seen in the press

Mr. Pelletier was invited as a guest on media outlets including ABC, CNBC, CNN, Entrepreneur Magazine, FOX NEWS, Good Morning America, The Wall Street Journal, The Washington Post, La Presse and many others.

Exclusive One-On-One With Jean-Jean Pelletier, Founder Of Celebrity Wine & Spirit Online Marketplace, GrapeStars

There are certain matches that are unquestionably made in heaven: peanut butter and jelly, chocolate chip cookies and milk, and, as we’re seeing more and more, celebrities with their alcohol brands. And now, thanks to GrapeStars - a first-of-its-kind online marketplace where users can source and purchase all of these exciting celebrity wines and spirits with its distribution network in 45 states across the country.

Exclusive One-On-One
With Jean-Jean Pelletier

There are certain matches that are unquestionably made in heaven: peanut butter and jelly, chocolate chip cookies and milk, and, as we’re seeing more and more, celebrities with their alcohol brands. And now, thanks to GrapeStars - a first-of-its-kind online marketplace where users can source and purchase all of these exciting celebrity wines and spirits with its distribution network in 45 states across the country.

Celebrities Turn To GrapeStars To Monetize Their Brands

After a long and arduous journey, GrapeStars now helps over 200+ celebrities distribute their wines and spirits online, as well as helping them monetize through their massive social media followings. It’s safe to say 200+ celebrities with over 1.2B followers qualifies as a significant marketing machine.

5 Things I Wish Someone Told Me Before I Became A Founder

“Talent wins games, but teamwork and intelligence win championships.” Every successful company has a strong team. Great things are rarely achieved by just one person. Usually, they are accomplished by a group of people who are all committed to the overall goal. Teams move faster together, are more innovative and more successful.

GrapeStars co-founder details the market for celebrity wine and spirits

GrapeStars Co-Founder and GrapeStars Entertainment CEO & President Jean-Jean Pelletier joins Yahoo Finance Live to discuss the celebrity wine market, curating cultural figures' alcohol brands, its international marketing strategy, and the company's growth outlook.

GrapeStars Launches “Haute Couture” Including Wines and Spirits From The Major Fashion Houses

GrapeStars, the celebrity wine and spirit platform, is launching an exciting line of wines produced by another type of celebrity… the major fashion houses. After the success of celebrity alcohol, get ready for the “haute couture” craze. The pairing of high fashion and wines shouldn’t be that surprising since they are essentially what the French and Italians are renowned for.

Board Member

Mr. Pelletier is a member of the Board of Directors of the The Canada-Florida Chamber of Commerce (CFCC). The CFCC is dedicated to promoting and supporting commercial and cultural relations between Canada and Florida. The CFCC facilitates trade and investment between entrepreneurs and businesses in both markets, while advocating for policies that support cross-border trade.

Proud supporter
of the Breakfast Club

Mr. Pelletier is a proud supporter of the Breakfast Club of Canada, a Canadian charity that promotes and assists the establishment and maintenance of school breakfast programs in Canada. The Breakfast Club provides more than 40 million breakfasts every year to more than 250,000 students in over 1,700 schools across Canada. As a single dad with full custody, children are a cause very close to Mr. Pelletier’s heart.


Mr. Pelletier relentless commitment to success in business is only surpassed by his family values. Raised in Montreal, Canada by remarkable parents who dedicated themselves completely to their three kids, J-J and his brothers Michel and Robert where privileged to constantly travel the world, play various sports; some at a semi-professional and even professional level, as well as being exposed to all sorts of business deals from a very young age.

Today Mr. Pelletier has a family of his own with his son; Jean-Jean Jr. and the two sons of his wonderful fiance; Dayana Labrada. Mr. Pelletier true motivation for business success is to leave a legacy to his beautiful family.  

“There is no doubt that it is around the family and the home that all the greatest virtues… are created, strengthened and maintained.”
–Winston Churchill
"I’ve had the privilege of knowing Jean-Jean for over 10 years now, and be partners with him in different ventures. Jean-Jean is unequivocally the best door opener I’ve ever met in my life. I’m proud to be an investor and board member of his newest celebrity Wine & Spirits venture; GrapeStars."

Kevin Harrington
Kevin Harrington has been a successful entrepreneur for over 40 years. He’s an original “Shark” on the Emmy-winning TV show; Shark Tank. He is also the Inventor of the Infomercial & As Seen On TV Pioneer. His ventures has produced well over $5 billion in global sales, the launch of more than 500 products, and the making dozens of millionaires. Twenty of his companies have each topped $100 million in revenue.
"GrapeStars, led by Jean-Jean & Robert, the two incredible forces behind this incredible innovation for the beverage world comes out of great human passion and ingenuity. They are unstoppable in their reinvention, communication and creative approach where the dream is linked to reality and the tangible inventive products made by the most valuable in the world! More to come as creativity for them is unlimited and I love their fabulous drive! Congratulations, GrapeStars!!"

Jean-Charles Boisset
Jean-Charles Boisset is a French vintner and the proprietorof the BoissetCollection, which operates 28 wineries in California, France, andCanada.
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